From a fresh idea to a nourishing change. Our story began with a passion for health and grew through persistent innovation.

The Beginning: Late 2023

In Hong Kong, five founders united by one belief: city dwellers deserve healthier choices that are convenient, delicious, and pure. Smooji was born in late 2023. We're not just selling smoothies; we're starting a small revolution in daily nutrition.

The Journey: 2024

2024 was dedicated to R&D. We completed our pilot test in May, refining hardwares, every recipe and experiences. Thanks to the strong support from The Hong Kong Polytechnic University's entrepreneurship programs, School of Design, and Hong Kong Science and Technology Parks Corporation, our dream took root. Smooji officially launched in October 2024.

Growing Strong: 2025

From a core team of 5 to a family of 10+, we've partnered with 50+ corporations, set up 10+ stations, and served 30,000+ cups. Behind every number is our commitment to quality.

Our Passion

Whether selecting the freshest seasonal fruits at dawn or perfecting a new recipe, we're driven by one goal: "to bottle the goodness of nature." We believe true health should be pure and effortless.

Looking Forward

We'll keep exploring flavors, expanding our reach, and staying sustainable. Join us on this journey.